Download the branding checklist

Get started on your brand with these valuable tips.


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Let's Design Your Brand

So everyone needs to be branded, but where do you start? More importantly what is a brand or branding? A brand is what distinctly identify’s you – your idea, your group, or your business to your ideal audience. Your brand should make you stand out to those seeking what you have to teach, sell, inform and share. An effective brand will make these seekers stop and take notice. A consistent image that makes you easily identifiable and memorable to those that cross your content. Branding is what will get you noticed – attracting your ideal audience your way. When most think of a brand first thoughts are only of the visual elements: logo, fonts, colors, photos, however there are more elements required in an effective brand strategy. The elements of a brand include : Brand Identity, Visual Elements, and Digital Elements.We are going to start with the not so obvious brand elements that are often overlooked when thinking of a brand but are just as if not more important in defining your brand strategy. Some of these elements may have been defined in your business plan, if not that should be your next task. Brand Identity. The elements of the identity part of branding are – Name, Values and Ideal Audience.These elements define what your brand is, who you want to attract, and what you have to offer. This is a great place to start with a new brand or in revamping your existing brand. These elements help you explore what sets your brand apart from others what you value, your story, and your brand promise to your ideal client.Visual Branding. The elements of the visual part of branding are – Logo, Fonts and Colors. The key to the visual elements of branding is being consistent, in all things visually representative of your brand. Logo’s should be professional in appearance. Choose 4-5 colors from a color palette, recording the hex value for future use.Most importantly fonts should be easy to read, and again consistent pick 2-3 fonts to use across your visual spaces that are a representative of your brand. Digital Branding. The elements of the digital part of branding are – a Website, Social Media, and Branded Email.You must have a space on the web that is all yours, completely representative of your brand – a website. A website is something you control, and you can add information, courses, and sell items, or services. It is important that you don’t solely rely on social media to create the content for your brand.Social media is second only to a website of your own. Branding on social media is your chance to share the content you create on your website, connect with new users, and target your ideal audience. Branded Emails are the most overlooked items when building a brand. A branded email gives your brand a professional appearance, and gives you ideal audience a sense of confidence when receiving emails, newsletters, and updates from your brand. Individually these items may not complete a brand, but together they make a strong basis of ab great brand. Have you started working on branding yourself, your business idea or a group? Are you stuck in any part of this process? The Branding Worksheet has more detailed information geared to help you develop your brand. Sign up below to be updated on when this worksheet is available!

Download the branding checklist

Get started on your brand with these valuable tips.


Download the branding checklist

Get started on your brand with these valuable tips.